Senin, 21 Mei 2012

Kiai‘s Political Communication (Communication Psychology on Kiai‘s Political Communication Process Research, Case Study in Babakan Village, Ciwaringin District, Cirebon Regency) 145


Kiai‘s political communication process unexactly happen together with the political event, but it‘s happen with the psychology affair inside. The psychological dynamic in kiai‘s political communication process able to be seen from each communican, not only the communicator but also the communicate.
The research on kiai‘s political communication process purpose to know the psychological dynamics in kiai‘s political communication process. To know the psychological dynamics in kiai‘s political communication, should apply the communication psychology theories as the main tods, in doing the research the researcher apply the sociological and anthropological paradigm, for the research location is pesantren (school of Koranic studies for childern and young people, most of whom are boarders) where filled with sociological and anthropological nuance.
The kiai‘s political communication is qualitative research by case study approachment. There are two kiai who becone the informan, they are Kiai Manan and Kiai As‘ad, and the additional research subjects are 8 citizen of Babakan Ciwaringin Village, who representate the communicate of kiai‘s political communication process.
The result of the research shows that kiai‘s political communication process psychologically give the psychology illustrations such as perseption, attitude, behavior, and action toward political object or attitude and behavior which shown by kiai. Choosy attitude wich express by the citizen toward the political object thet communicate by kiai is psychology influence for kiai‘s political communication process. In communicator aspect, kiai have the personal mainstream which able to influence the citizen‘s attitude and behavior to follow the kiai‘s political point of view and suggestions. In media and polical communication line, the appropriate socialization and communication media will influence the political attitude and behavior of the citizens. In communicate aspect, the social political change can influence the political attitude and behavior of citizens. They might b obey their kiai at first but then they change their mind and make kiai loose same political competition in Babakan Ciwaringin village.

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